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Headline
Create a primary area of interest with large type.
Headlines establish the first-level typographical hierarchy for sections throughout the interface.
Size
The level of headline you select should provide the appropriate hierarchy and visual coherency within the interface.
We help coaches and athletes win with video.
One: Establishes top-level hierarchy. Stick to one per interface.
Microcopy
Capitalization
Use our UI label guidelines when typesetting headlines.
Don'tset headlines in all caps.
Douse sentence or title case when typesetting headlines.
Brevity
Keep headlines short, sweet and to the point.
Don'tuse headlines to set large swaths of text.
Douse strong, declarative language.
Small Screens
If you use the headline component, headlines automatically decrease in size for screens smaller than 600px. If you’re designing exclusively for smaller screens, use smaller type sizes and manually provide those specifications to your developer.
Platform
| platform | notes |
|---|---|
| Web |
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| Apple |
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| Android |
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| No guidelines exist for Windows (yet). |